Guararema can be considered as a division line between the excitement of the big cities and the inland way of living: living with no hurry. The city lies on lands that were donated to a former slave and, out of this gift, a place with good and friendly people slowly became a city. The religiosity of its people is clearly seen through the preservation “Nossa Senhora da Escada” Church, which is the oldest building in Paraíba Valley.

Guararema development took place after the fall of coffee production, when people started looking for other kinds of subsistence like cattle raising, agriculture and tourism. Although it is close to São Paulo city, Guararema chose to continue being a quiet, cozy, small city that receives its guests with lots of peace and quietness.